Advertising/Public Relations Concentration

Program Learning Outcomes

  1. Students will describe the history and development of mass communication and its role in society.
  2. Students will design and develop a public relations campaign.
  3. Students will design and develop an advertising campaign.
  4. The student will design and layout a page based on research and audience analysis.
  5. The student will demonstrate effective writing techniques for mass media.

TSI Liable

Field of Study - 18 Credit Hours
COMM 1307Introduction to Mass Communication3
COMM 2330Introduction to Public Relations3
COMM 2327Introduction to Advertising3
COMM 2305Editing and Layout3
COMM 2339Writing for Radio, Television, and Film3
COMM 2389Academic Cooperative3
STC Core Curriculum - 42 Credit Hours
Complete 42 credit hours of required Core Curriculum 1,242
Total Credit Hours60

In addition to the courses in the Field of Study, the student is required to take 42 credit hours from the STC Core Curriculum. These courses must not duplicate courses taken to fulfill field of study requirements.


Students who select a 3 credit hour Mathematics course to fulfill the Mathematics component of the Curriculum must take 4 credit hours to complete the Component Area Option for the Core Curriculum.

TSI Liable

Recommended Course Sequence

Plan of Study Grid
First Year
FallCredit Hours
ENGL 1301 Composition I 3
Speech Elective - Component Area Option - Core Curriculum 3
HIST 1301
United States History I
or Mexican-American History I
Language, Philosophy & Culture Elective - Core Curriculum 3
Introduction to Ethics
 Credit Hours12
ENGL 1302 Composition II - Rhetoric 3
COMM 1307 Introduction to Mass Communication 1 3
HIST 1302
United States History II
or Mexican-American History II
Social and Behavioral Sciences Elective - Core Curriculum 3
Mathematics Elective - Core Curriculum 3-4
Elementary Statistical Methods
 Credit Hours16
Second Year
GOVT 2305 Federal Government 3
COMM 2330 Introduction to Public Relations 1 3
COMM 2327 Introduction to Advertising 1 3
Life and Physical Sciences Elective - Core Curriculum 4
Creative Arts Elective - Core Curriculum 3
Film Appreciation
 Credit Hours16
GOVT 2306 Texas Government 3
COMM 2305 Editing and Layout 1 3
COMM 2339 Writing for Radio, Television, and Film 1 3
Life and Physical Sciences Elective - Core Curriculum 4
COMM 2389 Academic Cooperative 1 3
Component Area Option - Core Curriculum (if required) 1
 Credit Hours16
 Total Credit Hours60

Field of Study Courses